Product Placement

I have decided on creating a pop magazine, designed for an older age range than the pop magazines available at the moment. When looking at 'Top of the pops', 'We heart pop' and 'Club NME' magazines, all mostly pop magazines, I noticed that they all seemed to appeal to the younger teen audience, about the ages of 15 years and younger. This was evident in the use of language, styling of the artists and the color schemes.

I think a pop music magazine aimed at the older teen market,16 years plus, will be a way for older teenagers to enjoy a pop music magazine without feeling 'childish' or it being unsuitable for them. As all most ages like the odd pop track I feel a pop music magazine aimed at the slightly older teenager will be successful in shops as their isn't one for this particular audience.

There are a number of ways in which I can effectively appeal to the older teen market with a pop music magazine;

The name of the magazine- 'Top of the pops' and 'We heart pop' all sound very young and appealing to the younger audience. If you look at other magazines aimed at the older audience they sound more technical and eye catching for example, 'NME' magazine, the name is catchy and is a play on the word 'enemy' which will be appealing for their target audience and the type of music they will be talking about.

The colours- The colours used on 'Top of the pops' and 'We heart pop' magazines are very colourful, bright colours. Whilst these colous may be eye catching on the shelf they may not appeal to the older teen market as they seem quite childish colours. Instead I will use bold colours but not them as bright and in your face.

The language- On the front covers of pop magazines available at the moment, slang language is frequently being used, this will appeal to the younger teen. Although this type of language is used in the older teen language I will use it less frequently and mix it up with more sophisticated language.

The price- The readers of the pop magazines out at the moment are probably purchased by someone else, like a parent, rather than themselves so the average price is around £2.20 which won't be seen as a particularly expensive for parents who likely have the money to spend this on a magazine for their child.But because of the age of the audience I will designing a music magazine for will probably be purchasing the magazine themselves I will want to keep the cost low and also a competitive price for other pop magazines, so a price around £1.80-£2.00 will likely be a price that my audience will feel happy about paying.

Looking at my questionnaire analysis I think the best place to sell my magazine would be in supermarkets and newsagents as this was where most people purchased their music magazines. And making it this accessible will mean that my audience will firstly see the magazine and give them access to buy the magazine on a regular basis.